Every blogger encounters their own frustrations in their journey of blogging but the one I feel is most common is the constant obsession with blog stats! To a certain extent, it’s a good thing to pay attention to the numbers so you can see which posts appear to be more attractive to your audience. However, if you focus on the numbers too much, you will become VERY frustrated.
Sometimes, we make the mistake of setting daily expectations entirely TOO HIGH for our blog and then get discouraged when the expectations aren’t met! For example, you might say, “I need my blog to reach at least 200 views TODAY” … but then you only end up with like 82 total views and as a result… you’re pissed!
It’s important to be realistic with your personal expectations when it comes to your blog. I’m not saying expect the worst nor am I discouraging you to have high hopes but do set reachable goals otherwise those blog stats will absolutely STRESS YOU OUT and eventually have you ready to quit. One of the most important things that I have learned about blogging is that it takes time. If you’re a beginner, then you need to allow yourself to be just that. You can’t expect excellent results after a month of just getting started in this game.
BIn the process of that time period, make sure you’re actually taking the necessary steps to drive traffic to your blog. Grow a following on Twitter, Pinterest, Instagram and post content/ pictures that will lead to your blog links. Invest when necessary. PROMOTE! PROMOTE! PROMOTE! The time you waste focusing too much on the blog stats is time you could be using to do everything that I just mentioned.
Looking at the blog stats too much has the potential to spark up a little jealousy. Yeah, I said it. You love everything about your blog but get discouraged when you can’t figure out why your numbers of views, likes, shares and visitors aren’t high enough. Then you start looking at other people’s blog, exploring, noticing how nice it is and in some cases you may even think yours is better but from what you can see .. their number of “likes” appear to be outrageously greater than yours and you can’t understand why! And the sad part about that is you don’t even know the details of their blog stats. All you can see is the likes or blog hits. That person could very well only have like 50 total views for that day but over time the “likes” could’ve just added up but see, we create these crazy illusions in our head and start comparing our blog to someone else’s and honestly, that is just so detrimental. Don’t do that!
Never compare your blogging journey to someone else’s journey. You can’t compare you beginning to their middle. If you want to get to where they are then you have to put in the necessary work! You have to invest your time, money and energy! You have to spend time constantly learning, promoting, networking and building relationships. If you’re not consistent in doing those things then I’m afraid it’ll be much harder to reap the benefits you actually want from blogging.
The type of perspective you have when you look at your blog stats have a major impact on your attitude towards blogging, period. If you look at your numbers and say, “I guess my blog really does suck. Maybe writing or blogging just isn’t for me.” you’ll probably end up quitting sooner than later. You won’t get very far with that type of mindset and I want to say something while we’re on this subject… Blogging is a form of entrepreneurship.
Entrepreneurship is not always easy. As a matter of fact, it’s not easy at all! It’s not all glitter and glam nor is it always peaches and cream. You’ll have your good days but you’ll also have the bad ones too. Sometimes, you’ll get frustrated and you might even want to quit. That’s okay.
Every entrepreneur has those moments but the difference between those who are successful and those who fail is the mindset they choose to have. The mind is a powerful thing and in this game you need a strong one otherwise you probably won’t make it. If you’re going to focus on the blog stats then make sure you try to keep a positive perspective. There are MANY ways to get traffic to your blog and even more ways to monetize it! All you really need is a little time to learn and a little money to invest!
You’ll run into many frustrations during your blogging journey but I really wanted to reach out and encourage you guys on this particular topic, especially the newbies. Blogging is exciting in the beginning because it’s the start of a NEW JOURNEY and potentially another source of income! However, after not seeing the results you wanted within a certain period of time… it gets a little discouraging.
There’s honestly nothing wrong with checking your stats frequently throughout the day because it can be exciting… but when you notice that you’re getting more upset than you are happy when you look at the blog stats then it might be a good idea to start working harder on what can be improved. Don’t stress but make it a FUN experience!
I love y’all blogging babies!! Keep writing and inspiring people!!