In the world of blogging, NETWORKING is one of the most important steps you have to take in order to have a successful blog. Most people think networking is simply the action of reaching out to readers just enough to gain more traffic and views to their blog. Unfortunately, that is incorrect! There might be a slight increase in traffic for a few days but shortly after that, you’ll see that doing the minimum isn’t enough.
Networking is about building relationships. It’s about building trust as well as loyalty so they’ll keep coming back to support you in the future going forward. Networking is not only about the love people show you, but it’s also the action of YOU making sure that same love is reciprocated back to them on a daily basis!
When you build relationships like this in terms of blogging, it can benefit you in three different ways:
- You create your own little community of people you can relate to as well as those in your same niche!
- You make real friends and connections.
- You get the benefit of them being regular traffic to your blog and vice versa! You get to help each other grow as long as the love and support is reciprocated between the two of you!
Networking requires consistency. It’s an important part of communication when it comes to blogging! No matter how up and down your blog stats are, if you network and do it on a daily basis.. your stats will at least stay at a steady number on a bad day instead of just dropping completely. So if you’re struggling with your networking skills then my goal today is to help you with that by providing some of my own networking strategies. For me, it’s really simple. I do these three things consistently!
Sometimes, it’s hard to find blogs that actually interest me enough to sit there and read. So since I have WordPress, one of things I do is go to my “Reader” tab and then I drop down on the left sidebar and add a tag and search for particular blog posts that way. That makes it easier for me to find bloggers within my same niche to connect with. I’ll normally read a few of their post and then comment. I give feedback AND then I introduce myself, my blog and invite them to connect with me… simple! What’s the worst they could do? Not reply? I do this several times a week and I think probably 3 out 20 of them don’t reply or comment back. That’s not bad!
UTILIZE SOCIAL MEDIA
Not only is Social Media good for generating traffic to my blog, it’s also a GREAT way for me to keep up with a lot of my most active blog friends that host their blogs on different platforms like bloglovin, wixsite, godaddy, or blog.spot for example. Because I’m on WordPress, I don’t get to see their new content on my Reader Newsfeed and I rarely ever check my email for the new posts either. I’m just going to be honest. My inbox is overwhelming sometimes!
So when I see them posting and promoting their new content daily on SM Platforms like Twitter, it’s just easier for me to click to their site from there and read! I always leave positive feedback and somewhere after my comment, I leave a link to my newest post for that day inviting them to come visit whenever they get the chance! It’s just a strategy I use to encourage those particular bloggers to stay connected with me. Most of the time.. it works! The blogging community on Twitter is EXTREMELY SUPPORTIVE of one another. I love it!
Something I try to do at least 3xs a week is scroll down my subscriber list, visit each one of their sites, leave positive feedback and link to my newest post.
This is a very time consuming thing to do and not always easy because my list is constantly growing but I have found it to be both necessary and worth it. Why would you want to connect with someone and only interact with them once or twice to gain the follow but never interact with them again? You think you’re doing good because your subscriber list is pretty big yet you have little to no interaction or feedback on any of your blog posts… that makes you look kind of bad as a blogger because it looks like you don’t care about the people who actually follow you. That’s poor networking.
Now, in all honesty, sometimes the interactions aren’t always high because bloggers go inactive all the time on their own blog. If they’re not showing their blog any attention, then chances are they’re probably not worried about yours either. That’s just a part of the game but I think it’s very important that you at least still try to do your part in keeping communication!
Networking plays a big role in keeping you busy with your blog but that’s okay because it is VERY beneficial! There are most certainly many other ways to network but these are the top three I do daily/weekly! I hope this helps! Thanks for reading!!